There’s RUNNING your business. And then there’s RULING it.
Knowing what to do and being able to actually do it are two different skills.
In this live, in-salon experience, your team will learn how to stop letting fear make their decisions for them. And no—they won't need to become emotionally numb, aggressive, extroverted, or magically unbothered to do it.
You don’t have
to stop being scared to become Unstoppable.
Being scared is human. Knowing how to handle yourself when you're scared is a skill.
You can teach someone a pricing strategy.
You can give them a script for handling difficult clients.
You can create the best policies and systems in the world.
But none of those skills teach you how to handle yourself when another human enters the equation.
Even when they're perfectly lovely, these moments can be uncomfortable.
Not to mention when they push back. Or make a face. Or tell you they're unhappy.
Because that's the moment everything depends on.
That's when you need the skills to handle your own discomfort and someone else's reaction without abandoning the best decision for your business.
And when you teach someone to handle that moment, you're doing more than helping them navigate a difficult conversation.
You're unlocking their ability to change everything.
Because every business outcome we care about comes down to the decisions we make when things get uncomfortable.
Strategies change. Systems change. The business changes.
But learning how to handle yourself when things get scary?
That's a superpower.
Listen to me.
Everybody else is trying to avoid the uncomfortable stuff. You know what makes you unstoppable?
Getting really good at handling it.
Now imagine what becomes possible when an entire salon team develops that skill.
GET US IN THE ROOM WITH YOUR TEAM. THIS IS OUR SPECIALTY.
Ever found yourself sitting in a class thinking…
What if my client says my prices are too high?
What if they leave?
What if I actually mess up their hair?
What if they get upset when I tell them no?
What if they're disappointed?
What if I do everything right and they're STILL unhappy?
And if you actually ask those questions, the answer you usually get is another strategy. Another script. A reminder that you're worth it. Or some version of “Don't take it personally.”
But that's not what you asked.
You're asking, “What do I actually DO with myself when I'm standing in front of someone who's unhappy with me, and I feel like I'm going to crawl out of my skin?”
That's the part that doesn't get taught.
And it's not because the person teaching the class doesn't care. It's because knowing how to teach a business strategy and knowing how to teach someone to handle the discomfort of carrying it out are two different skills.
And that's where we come in.
We're going to get right into the real situations your team deals with every day, and all the ones they're afraid might happen.
Because let's be real. This stuff is REALLY hard when you're standing face-to-face with a client.
So we're going to work through it together. Laughing, learning, recognizing ourselves in each other's experiences, and practicing exactly what to DO when these moments happen.
What People
Are Saying
“This was an eye-opening program that I didn’t want to end.”
“Everything was absolutely amazing. I actually feel a lot lighter and at peace since leaving.”
“FABULOUS!”
“She helped us realize the potential that we have and that it comes from within. So thanks to her, I feel more confident and I feel more reassured that I am on the right path.”
“LOVE!!! Impactful, moving, meaningful”
“It was thought – provoking and interesting. It was completely different than what I was expecting in the best way possible.”
“OUTSTANDING”
“…the class was absolutely phenomenal….”
“IT HONESTLY WAS LIFE CHANGING & MIND SHIFTING… IT SOUNDS DRAMATIC & KUMBAYA but I mean every word”
What people are saying about Christina and Ryan's speaking, coaching, and educational experiences. Testimonials reflect previous programs and events.
HERE’S WHAT YOUR TEAM WILL LEARN
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You know when you squeeze someone into your schedule because you think it's the kind thing to do? Or that urge to run away from the desk when you're about to tell a client their total?
What if both are really about not wanting to feel uncomfortable with someone else's reaction?
We're going to help you recognize what's really driving these everyday decisions.
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We're going to get into the science of what's happening in your brain and body when these situations feel so uncomfortable. Because understanding why you react the way you do can change everything about how you respond.
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You're going to meet two versions of yourself—and discover which one has been making your decisions and running your business.
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Because nobody ever taught us what to actually DO with that feeling! We're going to change that.
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This is where it gets really good.
All those questions you've been afraid to ask. All those conversations you've been dreading. All those what-if moments that have been running through your head.
We're going to get into ALL of it. The real situations, the uncomfortable conversations, the client reactions, and the things you're afraid might happen.
And we're going to practice exactly what to DO when they happen.
So not only will these moments stop holding you back—they'll become the very things that make you unstoppable.
WE KNOW THE ROOM. WE’VE BEEN
IN IT.
For more than two decades, Christina has educated salon professionals around the world, while Ryan has spent more than twenty-five years leading creative work for some of the world's most recognized brands.
Together, we understand both sides of the room: the people in the chairs who want education that actually makes a difference, and the people responsible for creating an experience worth showing up for.
MEET CHRISTINA & RYAN
From beauty schools and salon floors to classrooms, international events, and some of the industry's biggest stages, Christina has educated salon professionals throughout North America and Europe—including at America's Beauty Show, Premiere Orlando, ISSE Long Beach, L'ANZA BIG Event, and TOP HAIR Düsseldorf.
Ryan has led creative strategy, branding, advertising, and large-scale productions for national and global brands—including the United States Army, Disney Parks, Marriott Hotels, State Farm, Blue Cross Blue Shield, Kraft Heinz, Mondelēz International, and Kimberly-Clark.
Between the two of us, we've spent our careers studying what connects people, what moves them, and what makes meaningful change possible.
Christina brings decades of firsthand salon experience together with advanced coaching, leadership development, and an understanding of the psychology behind human behavior and performance. Ryan brings the creative strategy and direction behind experiences designed to capture attention, connect with people, and make ideas stick.
Different backgrounds. One shared belief: Everything is relationship.
Our relationship with ourselves. With each other. With the world around us.
And because we're part of those relationships, we have the power to change how we show up in them.
“Christina is a
wealth of knowledge and relatable.”
“I loved them!”
“Christina Carter is
a brilliant coach full of helpful insight.”
“Loved their story and their honesty”
READY TO BRING CLAIM YOUR THRONE TO YOUR SALON?
Let’s talk first.
Interested in Claim Your Throne but have some questions?
Let’s get to know each other, talk about your salon, and explore whether this experience is right for your team.
No sales pitch. No pressure. No obligation.
I’m ready.
Let’s do this.
Already know you want us in your salon? Let’s make it happen!
Choose a time for your booking call. We’ll discuss your team, answer any remaining questions, select your event date, and finalize the details.
No payment required before our call.
“It is 100% worth it. You will not regret spending time with Christina.”
“For anybody that is wondering if they should take the next step in their life and use a program like this, I will recommend it 100%.”
Our Approach
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Because this work explores some of the very human experiences around fear, discomfort, confidence, boundaries, and self-trust, how it's facilitated matters.
Rule Your Chair programs are intentionally designed with psychological safety in mind. We draw on training in nervous-system responses, skilled room-reading, and responsive pacing, with clear boundaries and voluntary participation to create meaningful learning without requiring personal disclosure.
We don't confuse emotional intensity with impact.
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We believe meaningful learning can hold both levity and depth.
Humor helps us laugh at the things we all recognize in ourselves, while reflection creates space for insight. Our experiences intentionally move between laughter, recognition, curiosity, and meaningful reflection so we can explore the uncomfortable stuff without making the room unnecessarily heavy.
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Fear and discomfort aren't just things we think about. We experience them in our bodies, interpret them through our minds, and respond through the choices we make.
Our work considers all three, because learning to handle yourself in uncomfortable situations means understanding the whole person behind the professional.
“I can honestly say that this was the first time I’ve ever been to a program where I felt like it was a completely safe space. A remarkable feeling and one I’d like
to emulate.”
“She saw us as more than just stylists…
She saw us and approached us as a whole. And what do I mean by that? I mean as humans, as individuals.”
Before I say yes…
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Claim Your Throne is for stylists at every stage of their careers, from brand-new professionals to seasoned veterans.
Whether you're a commission salon, a booth-rental salon, or a group of independent stylists, if you've ever found yourself knowing what you should do but struggling to actually do it when things get uncomfortable, this experience is for you
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As many as your space can comfortably accommodate!
Your experience includes participant materials and swag bags for up to 50 people. Have a larger group? No problem! We'll simply work with you to arrange any additional materials and associated costs.
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Claim Your Throne is a full-day, eight-hour experience, including a one-hour lunch break. We'll spend the morning building the foundation and the afternoon putting what we've learned into practice.
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$4,997. One price. No surprises.
Your investment includes a full day of live, in-person education with Christina and Ryan, participant materials, swag bags for up to 50 people, and all standard travel expenses within the continental United States.
For locations outside the continental U.S., additional travel costs may apply. We'll discuss those with you before booking.
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Absolutely! We bring Claim Your Throne directly to you.
We'll coordinate travel and logistics ahead of time, and you'll receive everything you need to prepare your space, including room setup, seating arrangements, and equipment requirements.
We'll arrive early to get everything ready so your team can focus on the experience.
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We recommend booking at least four weeks in advance to allow time for travel arrangements and preparation.
Have a date coming up sooner? Reach out! We're happy to check our availability.
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We'll schedule a planning call to get to know your salon, discuss your team, confirm the details, and walk through what to expect.
You'll also receive a preparation email with everything you need to know about the day, including scheduling, room setup, and any equipment requirements.
We'll handle the educational experience. You'll know exactly what you need to do to get ready.
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Of course! If you'd like to learn more, ask questions, or talk through whether Claim Your Throne is right for your team, you can schedule a complimentary consultation.
And if you're ready to bring us in, you can book directly.
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Absolutely not! We bring plenty of our own experiences and examples to work with, while creating lots of opportunities for your team to share theirs.
Sharing experiences, practicing together, and learning from one another are some of the most meaningful parts of the day. We encourage everyone to challenge themselves and participate, but no one will ever be singled out or forced to share something they're uncomfortable with.
Because we're here to help people get better at handling uncomfortable situations—not manufacture them.m description